By Victoria Cross, Social Media Expert Social media is a powerful tool that can spread your message to friends, family, clients, and the general public. When used correctly, it can communicate the right message and boost brand awareness. Used incorrectly, it can hurt...

By Heather Nguyen, Media Content Specialist Including video content in your marketing strategy not only increases brand recognition, but it also helps generate more leads, sales, and engagement (Wyzowl). With YouTube being the most popular video-sharing platform...