The Dos and Don’ts of Hashtags

The Dos and Don’ts of Hashtags

Marketing, Pro Tips
• 5 min read • March 22, 2022
By Taylor Pinson, Social Media Specialist Who knew a small # had so much power? It all started around 2009 when hashtags started to pick up popularity within Twitter. Essentially, a hashtag allows you to cover “more ground” with your post. A post with no hashtags is...
3 Tips for Your Next Paid Social Media Campaign

3 Tips for Your Next Paid Social Media Campaign

Marketing, Pro Tips
• 6 min read • March 22, 2022
By Sarah Roney, Digital Marketing Coordinator Today’s social media algorithms are hard to predict. Some posts get tons of engagement while others get buried, no matter how much you optimize them. Paid social is the tool that guarantees your post will be seen....
3 Tips to Help You Engineer a Successful Webinar

3 Tips to Help You Engineer a Successful Webinar

Pro Tips
• 3 min read • March 14, 2022
By Colleen Heckman, Webinar Producer Webinars can be a powerful marketing tool when utilized properly. Try to think of your webinar as a valuable opportunity to speak directly to someone in a way they will understand. If engineers are your target audience, you know...
5 Social Media Best Practices

5 Social Media Best Practices

Pro Tips
• 5 min read • February 28, 2022
By Victoria Cross, Social Media Expert Social media is a powerful tool that can spread your message to friends, family, clients, and the general public. When used correctly, it can communicate the right message and boost brand awareness. Used incorrectly, it can hurt...
YouTube Best Practices: Staying Relevant in the Algorithm

YouTube Best Practices: Staying Relevant in the Algorithm

Pro Tips
• 5 min read • February 21, 2022
By Heather Nguyen, Media Content Specialist Including video content in your marketing strategy not only increases brand recognition, but it also helps generate more leads, sales, and engagement (Wyzowl). With YouTube being the most popular video-sharing platform...