By Caleb Herr, Web & Content Marketing Manager
In today’s day and age, almost anyone can get a website up and running with relative ease using Squarespace, WordPress, Wix, or one of the many other web design platforms available on the market. But that doesn’t guarantee that it will be effective for your business. A website is your 24/7 storefront and serves as the primary point of contact for customers interested in your business. A website is critical to your brand’s success in capturing and retaining customers. People form opinions quickly and it takes a matter of seconds on your website before someone has jumped to certain conclusions about your organization and what you do. Which is why, it is important to make a good first impression with an attractive, user-friendly, and practical design! Below is a list of 5 website design best practices that will help ensure website success.
1) Clean & Attractive Design
Your website should be pleasing to the eye, but not so overwhelming that your visitors can’t wait to leave. Your website should be a clean scrolling experience that works its way down the page and allows visitors to smoothly follow your site design.
2) Minimize Text
It is important to catch the attention of your user without forcing them to read volumes of content. Many users are turned off by large sections of text and usually end up scrolling past. Videos, interactive modules, and creative graphics all serve as a great way to engage with website visitors without the need for them to read blocks of text.
3) Utilize Effective Call to Actions (CTAs)
Driving your customers to “Learn More” or “Buy Now” is often the main goal of your website, but if your CTAs are not clear and do not immediately state the action which you want them to take, it is very likely that you will lose them somewhere on your website.
4) Simplify Your Navigation
A quick and painless navigation process is essential to a good user experience. It should be quick and easy for a user to navigate to what they are looking for on your site. List as few options as possible in your menu bar. This is the process known as Hick’s Law.
5) Mobile First
Mobile is without a doubt, the most important accessibility feature any website can have. Mobile currently accounts for the vast majority of internet traffic If your website is not mobile responsive and looks good on a smartphone, you are guaranteed to lose traffic.
Website design is critical to the success of your business and can help to drive continued revenue growth at one of the easiest points of access. Make sure to stay up to date with the latest website trends and continue to update your website to ensure that it is always easily accessible and user-friendly for your customers.
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