2021 Mind of the Marketer

2021 Mind of the Marketer

Featured
• 1 min read • August 01, 2021
August 2021  •  The power of AspenCore has always been our passion and drive to keep a pulse on the market – and in turn provide tangible insights back to our audiences. We spoke with leaders in the regional and global marketing organizations in semiconductor...
Print is NOT Dead

Print is NOT Dead

Pro Tips
• 1 min read • June 01, 2021
June 2021  •  With a continuous shift towards digital marketing over the last few years, many marketers may assert that print publications are dead. But is this true? Would brand conscious advertisers still nix print as a viable means for audience nurture post the...
IoT & 5G World

IoT & 5G World

Event
• 1 min read • June 01, 2021
June 2021  •  The Internet of Things (IoT) is much-talked-about as an enabler of smart everything – from smart cities to smart factories and almost anything that can benefit from so-called digital transformation. While billions of devices are already connected and...
Do Podcasts Work?

Do Podcasts Work?

Featured
• 1 min read • June 01, 2021
June 2021  •  Now is the time. Podcasts are growing in popularity with each passing day. According to a February 2021 Forbes article, 125 million people are expected to listen to one each month by 2022 – which equates to a 25% growth of podcast listeners since 2020....