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5 Best Practices of Display Advertising

5 Best Practices of Display Advertising

By Matt Imhoff, Display and Advertising Manager We’ve all been there.  You’re scrolling the web for the latest news story, researching for a project, or maybe even just online shopping.  Arriving at a website, only to see it littered with spammy, annoying ads,...

How to Make Marketing Initiatives Pay for Themselves

How to Make Marketing Initiatives Pay for Themselves

By Dwight Morse, Senior Channel Marketing Manager As marketers, we've all been in a position where the sales team is saying that they need more leads, but we're having a hard time convincing those that hold the purse strings to allocate budget for lead generation. Our...

5 Website Design Best Practices

5 Website Design Best Practices

By Caleb Herr, Web & Content Marketing Manager In today’s day and age, almost anyone can get a website up and running with relative ease using Squarespace, Wordpress, Wix, or one of the many other web design platforms available on the market. But that doesn’t...

5 Ways to Optimize Your Brand’s Social Media Feed

5 Ways to Optimize Your Brand’s Social Media Feed

By Taylor Pinson, Social Media Specialist As social media continues to be a key way to grow your brand and increase sales, it’s important to make sure you’re getting the most out of your channels. Social media is a place for discovery; 55% of consumers learn about new...

2022 Electronics Industry Holiday Calendar

2022 Electronics Industry Holiday Calendar

Technology-Based Holidays for Your Business’s 2022 Social Media Feed By Taylor Pinson, Social Media Specialist, and Sarah Roney, Digital Marketing Coordinator As we begin 2022, technology is a part of our lives more than ever. The innovation and hard work of the...

Check it Out!

Check it Out!

Power Up Virtual Conference On Demand through January 10, 2022 Presented by EETimes & Power Electronic News This year’s Power Up Virtual Conference focused on the future of Power Electronics. It features major technical trend keynotes, market requirements, new...

Happy New Green Year!

Happy New Green Year!

What to Get Your Favorite Power Management Engineer: The New! AspenCore Guide to Silicon Carbide The AspenCore Guide to Silicon Carbide takes an in-depth look at the market status, design features, key players and anticipated future trends for this wide bandgap...

Extend Your Reach with AspenCore

Extend Your Reach with AspenCore

2022 AspenCore Media Guide Now Available Because we set the standard in meeting the demands of today’s engineers, ASPENCORE brands and products reach over 140M technologists.  Our best-in-class marketing solutions are designed to target technologists, designer...