Blog
AspenCore is committed to enabling your marketing efforts for success. Read our blog for content ideas, pro tips, event updates, opportunities,
and inspiration.
3 Tips for Your Next Paid Social Media Campaign
By Sarah Roney, Digital Marketing Coordinator Today’s social media algorithms are hard to predict. Some posts get tons of engagement while others get buried, no matter how much you optimize them. Paid social is the tool that guarantees your post will be seen....
3 Tips to Help You Engineer a Successful Webinar
By Colleen Heckman, Webinar Producer Webinars can be a powerful marketing tool when utilized properly. Try to think of your webinar as a valuable opportunity to speak directly to someone in a way they will understand. If engineers are your target audience, you know...
5 Social Media Best Practices
By Victoria Cross, Social Media Expert Social media is a powerful tool that can spread your message to friends, family, clients, and the general public. When used correctly, it can communicate the right message and boost brand awareness. Used incorrectly, it can hurt...
YouTube Best Practices: Staying Relevant in the Algorithm
By Heather Nguyen, Media Content Specialist Including video content in your marketing strategy not only increases brand recognition, but it also helps generate more leads, sales, and engagement (Wyzowl). With YouTube being the most popular video-sharing platform...
Inspired Events | 8 Ideas to Help You Connect with Customers
By Kimberly Kee, Marketing Events Manager In the pre-pandemic era, face-to-face marketing activities like trade shows and corporate events served as one of the most highly effective marketing tactics, outranking even digital advertising and email marketing. Real-life...
“Hey! Let’s Do a Webinar” – 5 Questions to Ask Before You Commit?
By George Karalias, Digital Campaigns & Content Manager Since the introduction of the internet, people have attempted to utilize it on a massive scale to disseminate information to as many people as possible. It did not take long for webinars to take their place...
5 Best Practices of Display Advertising
By Matt Imhoff, Display and Advertising Manager We’ve all been there. You’re scrolling the web for the latest news story, researching for a project, or maybe even just online shopping. Arriving at a website, only to see it littered with spammy, annoying ads,...
How to Make Marketing Initiatives Pay for Themselves
By Dwight Morse, Senior Channel Marketing Manager As marketers, we've all been in a position where the sales team is saying that they need more leads, but we're having a hard time convincing those that hold the purse strings to allocate budget for lead generation. Our...
5 Website Design Best Practices
By Caleb Herr, Web & Content Marketing Manager In today’s day and age, almost anyone can get a website up and running with relative ease using Squarespace, Wordpress, Wix, or one of the many other web design platforms available on the market. But that doesn’t...
Optimize Your Social Media Feed with These 5 Tips
By Taylor Pinson, Social Media Specialist As social media continues to be a key way to grow your brand and increase sales, it’s important to make sure you’re getting the most out of your channels. Social media is a place for discovery; 55% of consumers learn about new...