The Dos and Don’ts of Hashtags

The Dos and Don’ts of Hashtags

Marketing, Pro Tips
• 5 min read • March 22, 2022
By Taylor Pinson, Social Media Specialist Who knew a small # had so much power? It all started around 2009 when hashtags started to pick up popularity within Twitter. Essentially, a hashtag allows you to cover “more ground” with your post. A post with no hashtags is...
3 Tips for Your Next Paid Social Media Campaign

3 Tips for Your Next Paid Social Media Campaign

Marketing, Pro Tips
• 6 min read • March 22, 2022
By Sarah Roney, Digital Marketing Coordinator Today’s social media algorithms are hard to predict. Some posts get tons of engagement while others get buried, no matter how much you optimize them. Paid social is the tool that guarantees your post will be seen....
3 Tips to Help You Engineer a Successful Webinar

3 Tips to Help You Engineer a Successful Webinar

Pro Tips
• 3 min read • March 14, 2022
By Colleen Heckman, Webinar Producer Webinars can be a powerful marketing tool when utilized properly. Try to think of your webinar as a valuable opportunity to speak directly to someone in a way they will understand. If engineers are your target audience, you know...
5 Social Media Best Practices

5 Social Media Best Practices

Pro Tips
• 5 min read • February 28, 2022
By Victoria Cross, Social Media Expert Social media is a powerful tool that can spread your message to friends, family, clients, and the general public. When used correctly, it can communicate the right message and boost brand awareness. Used incorrectly, it can hurt...
YouTube Best Practices: Staying Relevant in the Algorithm

YouTube Best Practices: Staying Relevant in the Algorithm

Pro Tips
• 5 min read • February 21, 2022
By Heather Nguyen, Media Content Specialist Including video content in your marketing strategy not only increases brand recognition, but it also helps generate more leads, sales, and engagement (Wyzowl). With YouTube being the most popular video-sharing platform...
Inspired Events | 8 Ideas to Help You Connect with Customers

Inspired Events | 8 Ideas to Help You Connect with Customers

Pro Tips
• 8 min read • February 17, 2022
By Kimberly Kee, Marketing Events Manager In the pre-pandemic era, face-to-face marketing activities like trade shows and corporate events served as one of the most highly effective marketing tactics, outranking even digital advertising and email marketing. Real-life...
5 Best Practices of Display Advertising

5 Best Practices of Display Advertising

Pro Tips
• 5 min read • January 28, 2022
By Matt Imhoff, Display and Advertising Manager We’ve all been there.  You’re scrolling the web for the latest news story, researching for a project, or maybe even just online shopping.  Arriving at a website, only to see it littered with spammy, annoying ads,...
How to Make Marketing Initiatives Pay for Themselves

How to Make Marketing Initiatives Pay for Themselves

Pro Tips
• 2 min read • January 24, 2022
By Dwight Morse, Senior Channel Marketing Manager As marketers, we’ve all been in a position where the sales team is saying that they need more leads, but we’re having a hard time convincing those that hold the purse strings to allocate budget for lead...
5 Website Design Best Practices

5 Website Design Best Practices

Pro Tips
• 5 min read • January 17, 2022
By Caleb Herr, Web & Content Marketing Manager In today’s day and age, almost anyone can get a website up and running with relative ease using Squarespace, WordPress, Wix, or one of the many other web design platforms available on the market. But that doesn’t...