AspenCore Studio was awarded two gold, one silver and a Judge’s Choice award in the 2022 American Advertising Federation’s Addy awards. The wins were for animation and commercial work for client, Arrow Electronics.

Arrow Electronics “Innovation” Series

Where does innovation lead? The Arrow Electronics’ “Innovation” animation series elegantly details how one idea can lead to another. Created to highlight the expansive world of electronics, each video illustrates how Arrow Electronics works towards the next “big idea” by helping connect people with technology that makes life better.

spaceship in the dark sky

Arrow “Innovation” Series

Agency/Creative: AspenCore Studio 
Creative Director/Producer: Spencer Millard
Writer: Thomas Hripko
Design & Animation: Coat of Arms
Music: Coupe Studios/Nova Nimbus
Sound Design/Mix: Sarah Krohn
Narration: Thomas Hripko/Maria Drangel

Client: Arrow Electronics
SVP, Chief Marketing Officer: Victor Gao

VP, Global Communications: John Hourigan
Director, Brand Management: Hugo Meyer

Arrow Electronics “Forward”

When former IndyCar driver Sam Schmidt was injured in a racing accident, he was rendered a quadriplegic. Working with Sam, Arrow Electronics helped create the SAM Suit, an exoskeleton modified to assist Schmidt’s ability to stand and walk. The inspirational story aired as a commercial on the NBC broadcast of the 2021 Indy 500, as well as in select O&O markets afterwards.

man standing in front of a business called gasoline alley next to a car with the arrow logo on it. words stand up are featured on graphic

Arrow Electronics “Forward”

Agency/Creative: AspenCore Studio
Director/Executive Producer: Steve Urbano
Creative Director: Spencer Millard
Writers: Jon Monson, Victor Gao, Spencer Millard, Steve Urbano
Directors of Photography: Zach Nasits & Ron Menes for GeoMedia
Line Producer: Brenda Ambrize
Editors/Color: Spencer Millard/Herman Nieuwoudt
Music: Nova Nimbus

Client: Arrow Electronics
SVP, Chief Marketing Officer: Victor Gao
VP, Global Communications: John Hourigan
Director, Corporate Social Responsibility: Joe Verrengia
Director, Brand Management: Hugo Meyer


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