AspenCore Studio was awarded two gold, one silver and a Judge’s Choice award in the 2022 American Advertising Federation’s Addy awards. The wins were for animation and commercial work for client, Arrow Electronics.
Arrow Electronics “Innovation” Series
Where does innovation lead? The Arrow Electronics’ “Innovation” animation series elegantly details how one idea can lead to another. Created to highlight the expansive world of electronics, each video illustrates how Arrow Electronics works towards the next “big idea” by helping connect people with technology that makes life better.
Arrow “Innovation” Series
https://vimeo.com/686437910
Agency/Creative: AspenCore Studio
Creative Director/Producer: Spencer Millard
Writer: Thomas Hripko
Design & Animation: Coat of Arms
Music: Coupe Studios/Nova Nimbus
Sound Design/Mix: Sarah Krohn
Narration: Thomas Hripko/Maria Drangel
Client: Arrow Electronics
SVP, Chief Marketing Officer: Victor Gao
VP, Global Communications: John Hourigan
Director, Brand Management: Hugo Meyer
Arrow Electronics “Forward”
When former IndyCar driver Sam Schmidt was injured in a racing accident, he was rendered a quadriplegic. Working with Sam, Arrow Electronics helped create the SAM Suit, an exoskeleton modified to assist Schmidt’s ability to stand and walk. The inspirational story aired as a commercial on the NBC broadcast of the 2021 Indy 500, as well as in select O&O markets afterwards.
Arrow Electronics “Forward”
https://vimeo.com/554818319
Agency/Creative: AspenCore Studio
Director/Executive Producer: Steve Urbano
Creative Director: Spencer Millard
Writers: Jon Monson, Victor Gao, Spencer Millard, Steve Urbano
Directors of Photography: Zach Nasits & Ron Menes for GeoMedia
Line Producer: Brenda Ambrize
Editors/Color: Spencer Millard/Herman Nieuwoudt
Music: Nova Nimbus
Client: Arrow Electronics
SVP, Chief Marketing Officer: Victor Gao
VP, Global Communications: John Hourigan
Director, Corporate Social Responsibility: Joe Verrengia
Director, Brand Management: Hugo Meyer
