This website serves engineers, designers, users, and related specialists in both industry and university R&D. Our mission is to deliver up-to-date, accurate, insightful coverage of power electronics trends and related news affecting the community. Special reports that take a deep dive into the hottest power issues of the day are our signature. Since its launch in 2016, PEN has covered topics such as advanced semiconductor materials, next-generation power supply topologies, and battery and other energy-storage technologies, while also keeping the community informed on the latest developments in power semiconductors and devices, power components and passives, and thermal management.

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8 min read April 11, 2022

5 Ways SEO & PPC Can Work Together in 2022

By Benjamin Johnson, SEO/SEM Specialist We often hear that SEO (search engine optimization) is a marathon and PPC (pay-per-click) is a sprint. It is time to change this perspective and realize that marketing is a triathlon. Each part of... more
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