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3 Tips to Help You Engineer a Successful Webinar

3 Tips to Help You Engineer a Successful Webinar

Pro Tips
• 3 min read • March 14, 2022
By Colleen Heckman, Webinar Producer Webinars can be a powerful marketing tool when utilized properly. Try to think of your webinar as a valuable opportunity to speak directly to someone in a way they will understand. If engineers are your target audience, you know...
5 Social Media Best Practices

5 Social Media Best Practices

Pro Tips
• 5 min read • February 28, 2022
By Victoria Cross, Social Media Expert Social media is a powerful tool that can spread your message to friends, family, clients, and the general public. When used correctly, it can communicate the right message and boost brand awareness. Used incorrectly, it can hurt...
YouTube Best Practices: Staying Relevant in the Algorithm

YouTube Best Practices: Staying Relevant in the Algorithm

Pro Tips
• 5 min read • February 21, 2022
By Heather Nguyen, Media Content Specialist Including video content in your marketing strategy not only increases brand recognition, but it also helps generate more leads, sales, and engagement (Wyzowl). With YouTube being the most popular video-sharing platform...
Inspired Events | 8 Ideas to Help You Connect with Customers

Inspired Events | 8 Ideas to Help You Connect with Customers

Pro Tips
• 8 min read • February 17, 2022
By Kimberly Kee, Marketing Events Manager In the pre-pandemic era, face-to-face marketing activities like trade shows and corporate events served as one of the most highly effective marketing tactics, outranking even digital advertising and email marketing. Real-life...