By Taylor Pinson, Social Media Specialist What is the #1 key to increasing your social media followers? Increase your content’s impressions! As of 2023, there were a recorded 4.9 billion social media users across all platforms. With that many users, there are plenty...
Reusing all or parts of existing material to increase reach is referred to as “repurposing content” or “content recycling.” Typically, content is changed into a new format to extend the content’s life. Repurposing your content has many...
By Taylor Pinson, Social Media Specialist Who knew a small # had so much power? It all started around 2009 when hashtags started to pick up popularity within Twitter. Essentially, a hashtag allows you to cover “more ground” with your post. A post with no hashtags is...
By Sarah Roney, Digital Marketing Coordinator Today’s social media algorithms are hard to predict. Some posts get tons of engagement while others get buried, no matter how much you optimize them. Paid social is the tool that guarantees your post will be seen....