Social Media Archives

5 Ways to Increase Followers on Your Business’s Social Media Channels

• 6 min read • June 23, 2023

By Taylor Pinson, Social Media Specialist What is the #1 key to increasing your social media followers? Increase your content’s impressions! As of 2023, there were a recorded 4.9 billion social media users across all platforms. With that many users, there are plenty...

5 Ways to Repurpose Your Brand’s Content

AspenCore Insider, Marketing, Pro Tips

• 3 min read • August 05, 2022

Reusing all or parts of existing material to increase reach is referred to as “repurposing content” or “content recycling.” Typically, content is changed into a new format to extend the content’s life. Repurposing your content has many...

The Dos and Don’ts of Hashtags

Marketing, Pro Tips

• 5 min read • March 22, 2022

By Taylor Pinson, Social Media Specialist Who knew a small # had so much power? It all started around 2009 when hashtags started to pick up popularity within Twitter. Essentially, a hashtag allows you to cover “more ground” with your post. A post with no hashtags is...

3 Tips for Your Next Paid Social Media Campaign

Marketing, Pro Tips

• 6 min read • March 22, 2022

By Sarah Roney, Digital Marketing Coordinator Today’s social media algorithms are hard to predict. Some posts get tons of engagement while others get buried, no matter how much you optimize them. Paid social is the tool that guarantees your post will be seen....

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5 Ways to Increase Followers on Your Business’s Social Media Channels

5 Ways to Repurpose Your Brand’s Content

The Dos and Don’ts of Hashtags

3 Tips for Your Next Paid Social Media Campaign