Reusing all or parts of existing material to increase reach is referred to as “repurposing content” or “content recycling.”
Typically, content is changed into a new format to extend the content’s life. Repurposing your content has many benefits, including increased ROI and amplified visibility. Here are a few ideas to help you repurpose your content:
- Convert a blog post into an infographic
- Convert how-to-posts into visual guides on YouTube
- Convert video and podcast transcripts into blog posts
- Extract quotes from articles and create social posts
- Post snippets of videos and podcasts on social media
Let us help you showcase your content and drive maximum visibility!
Contact your local AspenCore sales representative or Cyrus Krohn, AspenCore Vice President, Publisher. Contact Us!
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