5 Ways SEO & PPC Can Work Together in 2023

5 Ways SEO & PPC Can Work Together in 2023

Marketing, Pro Tips
• 8 min read • April 11, 2022
By Benjamin Johnson, SEO/SEM Specialist We often hear that SEO (search engine optimization) is a marathon and PPC (pay-per-click) is a sprint. It is time to change this perspective and realize that marketing is a triathlon. Each part of the marketing race is unique...
Getting Started With Content Carousels

Getting Started With Content Carousels

AspenCore Insider, Pro Tips
• 7 min read • March 23, 2022
Content carousels are visually appealing, interactive, and generally a great way to promote your business. According to some studies, this content format can drive up to 10 times more traffic to advertiser content than standard content pages. Specifically, content...
The Dos and Don’ts of Hashtags

The Dos and Don’ts of Hashtags

Marketing, Pro Tips
• 5 min read • March 22, 2022
By Taylor Pinson, Social Media Specialist Who knew a small # had so much power? It all started around 2009 when hashtags started to pick up popularity within Twitter. Essentially, a hashtag allows you to cover “more ground” with your post. A post with no hashtags is...
3 Tips for Your Next Paid Social Media Campaign

3 Tips for Your Next Paid Social Media Campaign

Marketing, Pro Tips
• 6 min read • March 22, 2022
By Sarah Roney, Digital Marketing Coordinator Today’s social media algorithms are hard to predict. Some posts get tons of engagement while others get buried, no matter how much you optimize them. Paid social is the tool that guarantees your post will be seen....