5 Social Media Best Practices

5 Social Media Best Practices

5 min read February 28, 2022
By Victoria Cross, Social Media Expert Social media is a powerful tool that can spread your message to friends, family, clients, and the general public. When used correctly, it can communicate the right message and boost brand awareness. Used incorrectly, it can hurt...
YouTube Best Practices: Staying Relevant in the Algorithm

YouTube Best Practices: Staying Relevant in the Algorithm

5 min read February 21, 2022
By Heather Nguyen, Media Content Specialist Including video content in your marketing strategy not only increases brand recognition, but it also helps generate more leads, sales, and engagement (Wyzowl). With YouTube being the most popular video-sharing platform...
Inspired Events | 8 Ideas to Help You Connect with Customers

Inspired Events | 8 Ideas to Help You Connect with Customers

8 min read February 17, 2022
By Kimberly Kee, Marketing Events Manager In the pre-pandemic era, face-to-face marketing activities like trade shows and corporate events served as one of the most highly effective marketing tactics, outranking even digital advertising and email marketing. Real-life...
5 Best Practices of Display Advertising

5 Best Practices of Display Advertising

5 min read January 28, 2022
By Matt Imhoff, Display and Advertising Manager We’ve all been there.  You’re scrolling the web for the latest news story, researching for a project, or maybe even just online shopping.  Arriving at a website, only to see it littered with spammy, annoying ads,...
How to Make Marketing Initiatives Pay for Themselves

How to Make Marketing Initiatives Pay for Themselves

2 min read January 24, 2022
By Dwight Morse, Senior Channel Marketing Manager As marketers, we’ve all been in a position where the sales team is saying that they need more leads, but we’re having a hard time convincing those that hold the purse strings to allocate budget for lead...