February 2021 • It’s easy to digest, entertaining, engaging and can be used across multiple channels.
Marketing Pro Tips for Developing Video Concepts
Identify the Problem that Needs to be Solved
Is there a new product or service that needs to be promoted? Are there competitors you’re trying to differentiate your brand from? Pinpointing a specific problem will help construct a message that can then be communicated through video.
Identify the Target Audience
What information, tone, and visuals will attract the attention of your desired audience? Knowing your target audience will inform you on how to effectively approach your video production.
Decide the Medium
Are you developing videos for social media, a website, or TV? Knowing where the videos will be placed determines the length and structure of the content.
Decide the Tone
What reaction do you want the audience to have? The way in which you communicate information affects what the audience thinks and feels about your brand.
Include a Call-to-Action
Do you want your audience to visit your website? Do you want them to buy a product? Make sure it is clear what you want the audience to do after watching your video.