Blog
AspenCore is committed to enabling your marketing efforts for success. Read our blog for content ideas, pro tips, event updates, opportunities,
and inspiration.
Electronics Industry Holiday Calendar
Technology-Based Holidays for Your Business’s Social Media Feed By Taylor Pinson, Social Media Specialist, and Sarah Roney, Digital Marketing Coordinator As we begin the new year, technology is a part of our lives more than ever. The innovation and hard work of the...
5 Ways to Increase Followers on Your Business’s Social Media Channels
By Taylor Pinson, Social Media Specialist What is the #1 key to increasing your social media followers? Increase your content’s impressions! As of 2023, there were a recorded 4.9 billion social media users across all platforms. With that many users, there are plenty...
AspenCore Studio Creates “Dani” for Arrow Electronics
AspenCore Studio recently created, directed, and produced a new series of brand stories for Arrow Electronics entitled “Dani”. Dani Caverzaschi is a Paralympian and professional tennis player ranked in the top-11 worldwide in the wheelchair division. Off the court, he...
5 Ways to Engage a Webinar Audience & Enrich Your Brand
By Lady Miah Kane, Webinar Specialist “Let me tell you a little story,” “Here’s what really happened,” and “Once upon a time” are opening phrases we may have heard from time to time. And as audience members, we knew right away what type of story it was. But why did we...
5 Ways to Repurpose Your Brand’s Content
Reusing all or parts of existing material to increase reach is referred to as "repurposing content" or "content recycling." Typically, content is changed into a new format to extend the content’s life. Repurposing your content has many benefits, including increased...
Get Noticed! Optimize Your Content Marketing Strategy
By AspenCore’s EMEA Marketing Team Content marketing is not just a hot trend…it’s a key strategy of any successful marketing department. It is a way for design experts to share their ideas with the world. Let’s assume you are drowning in large amounts of in-depth,...
5 Ways SEO & PPC Can Work Together in 2023
By Benjamin Johnson, SEO/SEM Specialist We often hear that SEO (search engine optimization) is a marathon and PPC (pay-per-click) is a sprint. It is time to change this perspective and realize that marketing is a triathlon. Each part of the marketing race is unique...
AspenCore Studio Wins Four ADDY Awards including Judge’s Choice for Arrow Electronics
AspenCore Studio was awarded two gold, one silver and a Judge’s Choice award in the 2022 American Advertising Federation’s Addy awards. The wins were for animation and commercial work for client, Arrow Electronics. Arrow Electronics "Innovation" Series Where does...
Getting Started With Content Carousels
Content carousels are visually appealing, interactive, and generally a great way to promote your business. According to some studies, this content format can drive up to 10 times more traffic to advertiser content than standard content pages. Specifically, content...
The Dos and Don’ts of Hashtags
By Taylor Pinson, Social Media Specialist Who knew a small # had so much power? It all started around 2009 when hashtags started to pick up popularity within Twitter. Essentially, a hashtag allows you to cover “more ground” with your post. A post with no hashtags is...